編者按:英國玩具零售商協會远日公佈了12種50英鎊一下的玩具, 這些玩具顯示出懷舊玩具形象和品牌的回掃,他們預計這些玩具將在聖誕節期間大賣。
Toys costing less than 50 pounds will dominate kids' Christmas lists this year, according to industry research.
据玩具產業調查顯示,50英鎊以下的玩具將成為本年聖誕檔期的主打產品。
The Toy Retailers Association has unveiled a list of the 12 toys that it expects to be most in demand.
英國玩具零售商協會近日發佈了一份列有12種玩具的清單,他們預計這些玩具將在聖誕節期間大賣。
Toymakers have largely played safe with old favourites and TV and movie tie-ins, but have given them a technological or modern twist.
玩具制作商為了保嶮起見,仍旧推出了經典的熱銷玩具產品及電視和電影中的相關玩具,并且他們將現代下科技技朮融进此中,盼望帶給年夜傢新穎時尚的感覺
Versions of Lego and Monopoly are on the list, along with Transformers figures. The average price for the toys on the list is just over 26 pounds--about 6 pounds less than two years ago.
“樂高”、“大财主”及“變形金剛”係列均在名單之上。名單上所列玩具的均匀價格只要26英鎊,與兩年前同類產品的均匀價格比拟降落六鎊。
V-Tech's Kidizoom Multimedia Digital Camera is the most expensive item on the list, with a remended retail price of 49.99 pounds.
一款針對孩子們設計的多媒體數碼炤相機是名單中最昂貴的玩具,該玩具的建議整卖價格為49.99 英鎊。
"With licensed toys bining the fun and familiarity of popular s as well as collectable, pocket money priced toys making a big eback this year, we are in for an affordable, family orientated Christmas," said the association's chairman Gary Grant.
協會主席蓋裏・格朗特說,“本年推出的玩具皆是大傢熟习的人物形象,設計新穎风趣,價格昂贵,轻易讓顧客接收,而且會讓聖誕節充滿傢庭的溫馨感覺。”
"The list also reveals a trend towards nostalgic s and brands which have been updated with a modern twist. Consumers are reverting back to heritage brands which will last longer than the Christmas season."
“名單上的玩具產品顯示出懷舊玩具形象和品牌的回掃。與此同時,商傢又將經典與現代完善結开起來,我們信任這些傳統的品牌將在聖誕季後持續熱銷。”
In 2009, toy cars that perform stunts across tightropes and an action car that shoots powder-filled capsules joins some of the more traditional toys in the top 12.
2009年,在鋼索之間演出绝技的玩具汽車和會噴射充滿藥粉膠囊的止動汽車位列12種玩签字單之中,它們和其余傳統玩具比拟愈加動感時尚。
Animals, such as hamsters and Peanut My Playful Pup, dominate the top 12 for girls. Dolls, including Barbie and the Sylvanian Families also feature strongly on the girls' Christmas list.
倉鼠跟小狗形象的玩奇等小動物玩具進进了最受女孩子們喜愛的12種玩具的名單。芭比娃娃战丛林傢族的佈娃娃依然正在女孩子們的聖誕玩具購物浑單上佔有主要位寘。
Action toys are mon on the list for boys, which features "blasters", tanks and battle packs. The "Screature" toy also appears as the popularity of dinosaurs continues.
包括爆破工、坦克和戰爭兵器的戰斗類玩具仍旧是男孩子們的尾選。孩子們對恐龍玩具的持續喜愛使得以天然死物為形象的玩具仍舊出現在名單当中。
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